NEED insight

How do you think the global brand director of Häagen-Dazs, Jennifer Jorgensen, chose to describe the target for her brand’s big new...

I’ve always thought of positioning as something you do to a brand. For me, the verb is better than the noun. So if I’m looking for checks...

Back in the day, when ads were ads, you’d sometimes hear a quote that seemed to sum up strategic thinking. “A difference that makes no...

I’ve just been asked this for the umpteenth time. So have a lot of other parents. They reckon there are often over 3 million people...