
- Aug 4, 2016
Is brand DEVOTION a worthless aim?
There used to be a targeting model called the 4 A’s. Availables, Acceptors, Adopters and Adorers. The idea was simple. First, you decided...

- Jul 21, 2016
Who you calling a CONTROL freak?
OK, I admit it. I do have rather tidy bookshelves. My desk can look like I’ve finished for the day when I’m actually still working. I can...

- Jul 7, 2016
Say goodbye it’s INDEPENDENCE Day
‘Independence Day’, for me, is Bruce Springsteen’s saddest song. It tells the story of a son’s relationship with his father and how the...

- Jun 22, 2016
No SAFETY 'In' or 'Out'
Are you feeling the fear? Can you smell it? It’s everywhere. Remainers and Leavers, politicians on both sides, big and small business,...