- 3 days ago
Stop bullying QUAL
You know who you are. With your snipes about small sample sizes and suspect recruitment. Unnatural settings and unrealistic questions....
- Apr 11
How can I HELP?
Positioning a research agency or brand consultancy is a nightmare. Anyone can promise to define the problem, discover the insight, devise...
- Mar 28
The MAGIC i
You know what? All brand communication starts with A for Attention. Doesn’t matter what it is - ad, pack design, search, social, email,...
- Feb 29
The bias towards AVAILABILITY
You have to hand it to Ehrenberg-Bass. They’ve now managed to get a large proportion of the marketing community talking about mental and...