take a POSITION
Some say what brands need most is mental availability.
Some say it’s about nudging people towards a decision.
Some say it’s still comes down to persuasion.
Some say brands now have to have a purpose.
But it all starts with having a positioning.
Coming to mind happens if you occupy a corner of it.
Nudges work if you understand what’s behind the bias.
Persuasion has always relied on knowing what buttons
And the answer can be having a purpose, as long as you mean it.
What’s our take on this?
We would work with you to build a compelling positioning on the NEED insight we’ve discovered.
Then we’d stay closely involved as you develop the tactics to get your brand noticed, remembered and chosen.
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