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Some say what brands need most is mental availability.


Some say it’s about nudging people towards a decision.


Some say it’s still comes down to persuasion.


Some say brands now have to have a purpose.


But it all starts with having a positioning.


Coming to mind happens if you occupy a corner of it.


Nudges work if you understand what’s behind the bias.


Persuasion has always relied on knowing what buttons
to push.

And the answer can be having a purpose, as long as you mean it.


What’s our take on this?


We would work with you to build a compelling positioning on the NEED insight we’ve discovered.


Then we’d stay closely involved as you develop the tactics to get your brand noticed, remembered and chosen.

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