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take a POSITION

 

Some say what brands need most is mental availability.

 

Some say it’s about nudging people along.

 

Some say it’s still comes down to persuasion.

 

Some say brands now have to have a purpose.

 

But it all starts with having a positioning.

 

Coming to mind happens if you occupy a corner of it.

 

Nudges work if you understand what’s behind the bias.

 

Persuasion has always relied on knowing what buttons
to push.

 

And there’s nothing wrong with a purpose, as long as you mean it.

 

What’s our take on this?

 

We would work with you to build a compelling positioning on the NEED insight we’ve discovered.

 

Then we’d stay closely involved as you develop the tactics to get your brand noticed, remembered and bought.

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NEED insight

by RICHARD BROWN

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