Closer to Brands
is a UK-based brand strategy and
research agency set up in 2005 by Richard Brown.
We help brands facing challenges to do with targeting,
positioning, communication, experience or innovation.
We believe that brands have to make an emotional connection with their target. That's because emotional needs are the main drivers of behaviour.
Our strength is in identifying, explaining and measuring these deeper sub-conscious needs. We do this through a variety of qualitative, quantitative and immersion techniques.
We then help clients to discover the insight into these needs that their brand can exploit and to put this insight into action to change people’s behaviour in favour of their brand.
In the process, we aim to bring clients and
consumers closer together.
We sum this up as
‘moving people closer to brands
through NEED insight’.