Closer to Brands

is a UK-based brand strategy and

research agency set up in 2005 by Richard Brown.


We help brands facing challenges to do with understanding, diagnosis, targeting, positioning, communication or innovation.


We believe that brands have to make an emotional connection with their target. That's because emotional needs are the main drivers of behaviour.


Our strength is in identifying, explaining and measuring these deeper sub-conscious needs. We do this through a variety of qualitative, quantitative and immersion techniques.


We help clients to discover the 'NEED insight' that their brand can exploit. We then help them to put this insight into action to change people’s behaviour in favour of their brand.


In the process, we aim to bring clients and

consumers closer together. 


We sum this up as

‘moving people closer to brands

through NEED insight’.


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