Closer to Brands
is a UK-based brand strategy and
research agency set up in 2005 by Richard Brown.
We help brands facing challenges to do with targeting,
positioning, communication, experience or innovation.
We believe that brands have to make an emotional connection with their target. That's because emotional needs are the main drivers of people's behaviour.
Our strength is in identifying, explaining and measuring these deeper sub-conscious needs. We do this through a variety of qualitative, quantitative and immersion techniques.
We use that understanding to discover a genuine insight into these needs with a real tension to be resolved.
We then build a brand strategy on that insight and help clients to put it into action.
In the process, we aim to bring clients and
consumers closer together.
We sum this up as
‘moving people closer to brands
through NEED insight’.