Closer to Brands

is a UK-based brand strategy and

research agency set up in 2005 by Richard Brown.

 

We help brands facing challenges to do with targeting,

positioning, communication, experience or innovation.

 

We believe that brands have to make an emotional connection with their target. That's because emotional needs are the main drivers of behaviour.

 

Our strength is in identifying, explaining and measuring these deeper sub-conscious needs. We do this through a variety of qualitative, quantitative and immersion techniques.

 

We then help clients to discover the insight into these needs that their brand can exploit and to put this insight into action to change people’s behaviour in favour of their brand.

 

In the process, we aim to bring clients and

consumers closer together. 

 

We sum this up as

‘moving people closer to brands

through NEED insight’.

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