Closer to Brands

is a brand strategy and research agency 

set up in 2005 by Richard Brown.


We help brands facing challenges to do with strategy, communication, experience or innovation.


We believe that brands have to make an emotional connection with their target. That's because deeper needs are the main drivers of people's brand choices.


Our strength is in identifying, explaining and measuring these deeper needs. We do this through different qualitative, quantitative and immersion techniques.


We use that understanding to discover a genuine insight into these needs with a tension to exploit.


We then build a brand strategy on that insight and help clients to put it into action.


In the process, we aim to bring clients and

consumers closer together. 


We sum this up as

‘moving people closer to brands

through NEED insight’.