standing FIRM

Closer to Brands was founded in 2005 on a belief.

Brands have to make an emotional connection.

That's because brand choices are driven by people's deeper needs.

We’re still standing by that belief.

Building Need Maps using ethnographic and projective qualitative research.

Discovering NEED insights with genuine tensions for brands to exploit.

Working with our clients to develop a compelling positioning for their brand.

Helping them to get closer to their consumers through our Closeness programmes.

Writing a blog about it all every fortnight.

We sum it up as 'moments of CLOSENESS'.

That moment when what people do and why they do it coincides with how your brand stands out and what it stands for.

NEED insight

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Closer to Brands