standing FIRM


Closer to Brands was founded on a number of beliefs.


Brands have to make an emotional connection. 


Brand choices are driven by people’s deeper needs. 


All brands need a positioning. 


Insights need tension. 


Be noticed, be remembered.


We’re still standing by those beliefs.


Building Need Maps using projection-based qualitative research, which we then work with associate agencies to quantify.


Discovering NEED insights with genuine tensions for brands to exploit.


Working with our clients to develop a compelling positioning for their brand.


Helping them to get closer to their consumers through our Closeness programmes.


Writing a blog about it all every fortnight.

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NEED insight

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Closer to Brands