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standing FIRM


I founded Closer to Brands in 2005 on a belief.


Brands have to make an emotional connection with people. 


That's because people's brand choices are driven by their deeper needs.

We’re still standing by that belief.


Building Need Maps using ethnographic and projective qualitative research.


Discovering NEED insights with genuine tensions for brands to exploit.


Working with our clients to develop a compelling positioning for their brand.

Helping them to get closer to their consumers through our Closeness programmes.

Writing a blog about it all every fortnight.

We sum it up as 'moments of CLOSENESS'.

That moment when what people do and why they do it coincides with how your brand stands out and what it stands for.

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NEED insight

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