Closer to Brands was founded on a number of beliefs.
Brands have to make an emotional connection.
Brand choices are driven by people’s deeper needs.
All brands need a positioning.
Insights need tension.
Be noticed, be remembered.
We’re still standing by those beliefs.
Still building Need Maps using qualitative research, which we then work with associate agencies to quantify.
Still discovering NEED insights with genuine tensions for brands to exploit.
Still working with our clients to develop a compelling positioning for their brand.
Still helping them to get closer to their consumers through our Closeness programmes.
Still writing a blog about it all every fortnight.
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Closer to Brands