standing FIRM

Closer to Brands was founded on a number of beliefs.

Brands have to make an emotional connection.

Brand choices are driven by people’s deeper needs.

All brands need a positioning.

Insights need tension.

Be noticed, be remembered.

We’re still standing by those beliefs.

Building Need Maps using projection-based qualitative research, which we then work with associate agencies to quantify.

Discovering NEED insights with genuine tensions for brands to exploit.

Working with our clients to develop a compelling positioning for their brand.

Helping them to get closer to their consumers through our Closeness programmes.

Writing a blog about it all every fortnight.

NEED insight

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Closer to Brands