standing FIRM

 

Closer to Brands was founded on a number of beliefs.

 

Brands have to make an emotional connection. 

 

Brand choices are driven by people’s deeper needs. 

 

All brands need a positioning. 

 

Insights need tension. 

 

Be noticed, be remembered.

 

We’re still standing by those beliefs.

 

Building Need Maps using projection-based qualitative research, which we then work with associate agencies to quantify.

 

Discovering NEED insights with genuine tensions for brands to exploit.

 

Working with our clients to develop a compelling positioning for their brand.

 

Helping them to get closer to their consumers through our Closeness programmes.

 

Writing a blog about it all every fortnight.

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by RICHARD BROWN

NEED insight

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