NEED insight

Nothing has kept me more interested in marketing than the whole concept of a brand. I’ve had a few goes at my view on it, from everything...

Wouldn’t it be good if we could go back in time on brand purpose? Certainly to before 2017, when having a brand purpose for many became...

There’s no question what makes a brand fly high. I know, I know, distinctive assets. But come on, assets don’t appear out of thin air....

It’s the same every time with qual research pitches. You read the brief, have the calls, write the proposal, answer the questions, wait...