
- 6 days ago
All in the MIND
Nothing has kept me more interested in marketing than the whole concept of a brand. I’ve had a few goes at my view on it, from everything...

- Apr 28
ON PURPOSE
Wouldn’t it be good if we could go back in time on brand purpose? Certainly to before 2017, when having a brand purpose for many became...

- Apr 14
REASONABLY emotional
There’s no question what makes a brand fly high. I know, I know, distinctive assets. But come on, assets don’t appear out of thin air....

- Mar 31
FINDING the story
It’s the same every time with qual research pitches. You read the brief, have the calls, write the proposal, answer the questions, wait...