
- Feb 17
Keep your ENEMIES closer
Good stories always need a bad guy. A hero’s journey without an antagonist is a walk in the park. The same’s true for the most prolific...

- Feb 3
DON’T ask
Qual research briefs always have loads of questions. From the issue to the objectives to the topics to cover. The problem for researchers...

- Jan 20
Word ASSOCIATION Football Brian Clough Parker Pen
Remember that game? First player says a word. Whoever’s on their left has to quickly say a word with a connection to the previous word....

- Jan 6
EMOTIONAL Availability
It’s clear that salience has now been successfully rebranded as Mental Availability. And getting your product in the right place at the...