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If there’s one company you expect to come at you all purpose guns blazing, it’s Unilever. Like Knorr’s new 'Eat For Good' campaign, with...

The creation of Direct Line’s Winston Wolf campaign in 2014 apparently came down to two moments. And when I heard about them, I had two...

When I started Closer to Brands, I gave myself the title of ‘Director’. I mean, it was true. It was a limited company and I was a...

I need a volunteer for my new brand model. The idea is two concentric circles, how you stand out on the outside, what you stand for on...