- Jun 22
It’s a MAD, MAD, MAD, MAD world
The things we marketing folk convince ourselves are true. That everyone should target everyone in the category. That all a brand needs is...
- Jun 8
Now that’s what I call POSITIONING
Pinning down a brand positioning has never been easy. It’s no simple task finding where those three circles of consumer, company and...
- May 26
No IDEA
What if you need an idea and it just won’t come? However hard you try. Well… Off the top of my head… Relax. Let it come to you. Tune in...
- Apr 13
The TEA moment
How long is a moment? Daniel Kahneman suggests we experience about 20,000 of them every day. That makes each one no more than a second or...
