- Sep 28, 2023
BLURRY groups
I’ve never really liked the term ‘focus groups’. I know I do them for a living. They’re also obviously ‘focused’ on a particular topic....
- Sep 14, 2023
SCIENCE meets ART
Here’s a way to think about brands making an emotional connection. It’s from quantum theory, so bear with me. Carlo Rovelli, the Italian...
- Aug 31, 2023
One MORE time
The plan was to take a break from blogging. You know, holiday, Ashes, World Cup, sunshine. A juicy research project to fit in. Then I had...
- Jul 6, 2023
Some W’s are MORE EQUAL than others
There are so many dangers with targeting. Like with ‘Who?’. Believing it makes any kind of sense to target generationally. As Kim Parker...