
- Dec 9, 2021
Moments of CLOSENESS
Back in the doom and gloom of January, I started on a new project. The brief was tough. Create a model that explains how brands get...

- Nov 25, 2021
Insights NEED...
We all know what insights are built on. As Bill Bernbach said, simple, timeless, human truths. I still believe the best insights for...

- Nov 11, 2021
ROUND and ROUND we go
There’s nothing wrong with positioning a brand around having a laugh. Or a social purpose. Or offering the best service in town. Or being...

- Oct 28, 2021
The DOMINANCE downfall
“I will tolerate no dissension up there. My word will be absolute law, beyond appeal. If you don’t like a particular decision I make, I’d...