
Nov 23, 2017
MOVING people
So the Brand Wheel of Fortune spins again. Round it goes, past Persuasion and Seduction, Promotion and Devotion. Past Engagement. Past...

Nov 9, 2017
CIRCLING the answer
Say I see you coming out of a shop with a drink or snack in your hand. And say, somehow, I already know a lot about the kind of things...

Oct 26, 2017
Holy Cow! Curry FREEDOM!
Every now and then a brand comes along that seems to have your name written all over it. You could almost imagine you were used as their...

Oct 12, 2017
Emotion for good REASON
Have you seen the new UK Audi ad, the one with the clowns? It’s the kind of commercial no one seems to want to make any more. Good...