- Apr 15, 2021
These WALLS are funny
Remember Brooks, that old-timer in Shawshank. After 50 years, he finally came up for parole. Except he didn’t want to go. Even put a...
- Apr 1, 2021
A POT of purpose
If there’s one company you expect to come at you all purpose guns blazing, it’s Unilever. Like Knorr’s new 'Eat For Good' campaign, with...
- Mar 18, 2021
The INDIRECT Line
The creation of Direct Line’s Winston Wolf campaign in 2014 apparently came down to two moments. And when I heard about them, I had two...
- Feb 25, 2021
What’s in a TITLE?
When I started Closer to Brands, I gave myself the title of ‘Director’. I mean, it was true. It was a limited company and I was a...