- Nov 26, 2020
Job-NOT-to-be-done
Over two years ago we had the front door repainted, the final act of our own kitchen sink drama. In preparation for this, I removed the...
- Nov 12, 2020
Our UPSIDE DOWNS
Suddenly there’s a glimpse of a world we used to know. This year has felt like living in a parallel universe, especially around viruses...
- Oct 29, 2020
Which came FIRST?
OK, this distinctiveness or differentiation debate has gone on long enough. They’re both important. Let’s move on. Next up, which of them...
- Oct 15, 2020
‘emotional’? ‘connection’?
Neither word is quite right, is it? Only a handful of brands engender feelings that are genuinely emotional. And only the strongest...