- Sep 14, 2017
Marketing needs EMPATHY
Customer-centricity is the kind of word that gives marketing a bad name. Firstly, it’s seven syllables long. Not many of those in daily...
- Aug 31, 2017
Life's a BEACH, isn't it?
I’m standing on this beach in my head. It’s late afternoon. The sun’s sinking slowly but I can still feel the sharp needles of its heat...
- Aug 3, 2017
Picture your perfect BEACH
Imagine your ideal sandy shore. You may be lucky and be there at the moment. You may be on a perfectly nice beach but not one you’d quite...
- Jul 20, 2017
Everyone has an OPINION
Have you seen the new Uber advertising? A TV commercial appeared in June called ‘Effortless Night’ and posters followed at bus stops....