Working from home AGAIN
Thursday morning and here I am. 13 years, 8 months, 1 week and 4 days since I started working from home. The Mac has chimed and the...
Oct 11, 2018
Marketing isn’t ROCKET science
Coming out next month is a book called ‘Eat Your Greens’, with the sub-title ‘Fact-based thinking to improve your brand’s health’....
Sep 27, 2018
Put the phone DOWN
“You are, you’re always on your phone. You look at it as soon as you wake up and last thing before you go to bed. You watch TV with it in...
Sep 13, 2018
For YOUR pleasure
How do you think the global brand director of Häagen-Dazs, Jennifer Jorgensen, chose to describe the target for her brand’s big new...
Aug 30, 2018
