- Oct 26, 2017
Holy Cow! Curry FREEDOM!
Every now and then a brand comes along that seems to have your name written all over it. You could almost imagine you were used as their...
- Oct 12, 2017
Emotion for good REASON
Have you seen the new UK Audi ad, the one with the clowns? It’s the kind of commercial no one seems to want to make any more. Good...
- Sep 28, 2017
Purposes, PURPOSES
Every brand makes a promise. A promise to do something for people. Functionally, emotionally, ideally both. If it delivers on that...
- Sep 14, 2017
Marketing needs EMPATHY
Customer-centricity is the kind of word that gives marketing a bad name. Firstly, it’s seven syllables long. Not many of those in daily...