- Jun 21, 2019
THIS ISN’T marketing
I have to confess I don’t always make it the whole way through marketing books. If I scan along the shelf above my computer, I can see a...
- Jun 6, 2019
And the winner is PURPOSE
It’s time to accept the truth about purpose. The debate may rage on about the emptiness of some of the statements or the hypocrisy of...
- May 23, 2019
BLACK beauty
So, the Lloyds Bank campaign with the horses. Perfect example of everything good about modern advertising? Long-term brand building....
- May 9, 2019
Knowing NOTHING
As a consultant, there can be a scary moment at the start of a project. There you are with your programme and techniques, your experience...