- Aug 29, 2019
THREE is a magic number
It’s fashionable these days to say research groups are out of fashion. The argument goes that anything has to be better than eight...
- Jul 25, 2019
More THEN less
What’s the best way to describe a brand positioning? A: In 1-3 well-chosen words B: In a well-written sentence of up to 10 words C: In a...
- Jul 4, 2019
WALK ON
“I’ve always had a thing about train tracks”. So said a friend of mine as we walked up Snowdon over the weekend, alongside the Snowdon...
- Jun 21, 2019
THIS ISN’T marketing
I have to confess I don’t always make it the whole way through marketing books. If I scan along the shelf above my computer, I can see a...