May 12, 2016

Let’s start with 'insight’. Everyone in marketing agrees you need insight. So how come if you ask for a definition, everyone gives you a different answer?

 

When the word first surfaced around brands, there was an attempt to give it a specific meaning. Diageo defined it as 'a penetrating discovery into consumer motivations applied to unlock growth'.

 

That worked for a t...

Please reload

July 16, 2020

July 2, 2020

May 21, 2020

May 14, 2020

April 30, 2020

Please reload

RECENT POSTS

NEED insight

by RICHARD BROWN

  • LinkedIn - Black Circle
  • Twitter - Black Circle

All content copyright © 2020 Closer to Brands unless otherwise stated

PRIVACY POLICY