- Aug 18, 2022
BRANDLANDS Season 4
The dust bowl had been a long time coming. The Evidencers won the war. They’d wanted to crush the Trads, but when they reached their...
- Jul 28, 2022
Hope AGAINST hope
The all-time, top five best Bruce Springsteen songs according to Mojo magazine this month are, in reverse order: Number five - 'The...
- Jul 7, 2022
Where to START?
There’s one trick I use more than any other when developing brand positionings. The old double meaning. So whenever I’m in brainstorming...
- Jun 23, 2022
Why WHAT?
I always thought ‘why?’ was the killer question with brands. Why do people buy you? Why should they? Then bloody Simon Sinek came along...