- Oct 29, 2020
Which came FIRST?
OK, this distinctiveness or differentiation debate has gone on long enough. They’re both important. Let’s move on. Next up, which of them...
- Oct 15, 2020
‘emotional’? ‘connection’?
Neither word is quite right, is it? Only a handful of brands engender feelings that are genuinely emotional. And only the strongest...
- Oct 1, 2020
Those BREEDING biases
So there I was last week, deep in the analysis of some qual research. I was trying to pin down a certain type of affiliative need and...