The Long is made of many Shorts

We talk of brands as if they live in the future.

In mission statements and strategy decks.

In campaigns designed for fame and fluency.

But brands are made in moments.

The first click.

The feel of the pack.

The taste, the tone, the timing.

A line that lands.

An unexpected gesture.

Each one is small,

but together they become something that lasts.

Because we remember what we want to remember,

something that speaks to our deeper needs,

that’s worth holding on to.

My aim with Closer to Brands is to discover those needs in your brand’s world

through qualitative research that swims in the deep end.

I then help you shape your brand’s positioning to form an emotional connection,

so in each moment people move closer.

Because I believe the long is made of many shorts

and you should make every single one meaningful.

For what are brands, if not memories rebuilt?

And what builds memories, if not moments of closeness?