L’alibi du DÉSIR

I eat this because it’s full of goodness.

Low in fat.



High in protein.


Vitamin D.

No artificial colours or preservatives.

No trans fats.

All natural ingredients.

100% organic.

Locally sourced.

Made by a family business.

Since 1820.

Sustainably produced.

Using the same traditional methods.

Helping the workers.

In recyclable packaging.

Saving the planet.

That’s why I eat it.

Or is it because I want to?

And everything above is an excuse.

I make a decision.

And then justify it.

With something I learnt somewhere.

“Le rationel est l’alibi du désir.”