L’alibi du DÉSIR

January 23, 2020

I eat this because it’s full of goodness.


Low in fat.






High in protein.




Vitamin D.


No artificial colours or preservatives.


No trans fats.


All natural ingredients.


100% organic.


Locally sourced.


Made by a family business.


Since 1820.


Sustainably produced.


Using the same traditional methods.


Helping the workers.


In recyclable packaging.


Saving the planet.


That’s why I eat it.


Or is it because I want to?


And everything above is an excuse.


I make a decision.


And then justify it.


With something I learnt somewhere.


“Le rationel est l’alibi du désir.”

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