NEED insight

The horizontal axis on a Need Map is running through everything at the moment.   That’s the one that goes from assertive to affiliative....

A brand has to stand for something. Has to.   Call it a purpose if you’re inside-out or a positioning if you’re outside-in.   Either way,...

One question in marketing has always interested me the most.   What do we want?   You.   Me.   All of us.   Because that’s what we pay...

See that dot on the horizon?   Can you make out what it is? You never know, it could be human.   But you can’t tell what it’s doing. And...