THAT's how you do it
You don’t often find Billy Joel and AC/DC in the same sentence. But there’s a concert of Joel’s at Madison Square Garden in 2014 where...
Feb 27
All in the MIND
It used to be enough to say brands had to stay ‘top of mind’. And positioning was described over forty years ago as ‘a battle for your...
Feb 13
Twenty DO’s and DON’Ts
Closer to Brands turns twenty on February 1st. Two decades down of brand consultancy and qualitative research. For what it’s worth,...
Jan 30
Another box of MEMORIES
So the Christmas decorations are down and put away. Our odd collection of baubles, lights and ornaments acquired over two decades,...
Jan 9
