NEED insight

If you want your book on brands to stick around, you better have a point of view.   And if you want the book to get noticed in the first...

Maybe sometimes I get too close.   I read too much into a pause for breath or a tilt of the head.   Or the way someone says: " Anyway,...

Fifteen years ago, I found myself working on a project alongside another brand consultancy.   They were leading an innovation process and...

It’s ridiculous, really, to say that ‘consumers don’t give a shit’.   Maybe in the context of advertising when trying to get an emotional...