NEED insight

I’ve never really liked the term ‘focus groups’. I know I do them for a living. They’re also obviously ‘focused’ on a particular topic....

Here’s a way to think about brands making an emotional connection. It’s from quantum theory, so bear with me. Carlo Rovelli, the Italian...

The plan was to take a break from blogging. You know, holiday, Ashes, World Cup, sunshine. A juicy research project to fit in. Then I had...

There are so many dangers with targeting. Like with ‘Who?’. Believing it makes any kind of sense to target generationally. As Kim Parker...