NEED insight

Pretty much the first thing I was taught when I started in advertising was never to call them 'adverts'. I remember a creative director...

Your heart is pounding, your mouth’s gone dry. Your throat’s too tight to mention. An idea has just come into your head. The meeting room...

Ever felt like Nike is having a go at you? I know, it’s one of the very pinnacles of brand achievement. There’s that mission ‘to bring...

Hardly a project goes by without me building a Need Map. Whether it’s discovering insights into people’s behaviour or developing a brand...