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Ulli Appelbaum reckons there are twenty-six different ways to position a brand, which seems a good number. To be fair, in his book The...

Like a good boy, I’ve been building my brand’s distinctive assets. There’s the ‘Closer to Brands’ name, the discerning shade of blue and...

When you hear these words, do you think something or feel something? Light. Fire. Cool. Home. Free. Comfort. Power. Control. Fresh. Time....

The things we tell our kids. “Get off your phone.” “Don’t talk with your mouth full.” “You’re going to miss your train.” “Why don’t you...