
- Nov 30
NEED a positioning?
Ulli Appelbaum reckons there are twenty-six different ways to position a brand, which seems a good number. To be fair, in his book The...

- Nov 16
OO’s of O’s
Like a good boy, I’ve been building my brand’s distinctive assets. There’s the ‘Closer to Brands’ name, the discerning shade of blue and...

- Nov 2
What’s in a WORD?
When you hear these words, do you think something or feel something? Light. Fire. Cool. Home. Free. Comfort. Power. Control. Fresh. Time....

- Oct 19
Do as I SAY
The things we tell our kids. “Get off your phone.” “Don’t talk with your mouth full.” “You’re going to miss your train.” “Why don’t you...