- Sep 23
Lesson LEARNT
Twenty reminders about marketing from a car boot sale, the Battersea Boot, 12-5pm every Sunday. 1. Set a goal - to get rid of stuff. 2....
- Sep 9
Same as NOBODY ELSE
To bump-start my brain on Monday morning, I read five different things, only to find they were all on the same subject - differentiation....
- Aug 26
O’s and O’s
I’m obviously way too close to it, but when I think of my own brand, Closer to Brands, I see O’s. Big fat ones. There are bold circles...
- Aug 5
In my DEFENCE
It’s high risk trying to create any kind of model for consumers in a category. We’re talking about people after all. Still, that’s what...
