

Standing your GROUND
If you want your book on brands to stick around, you better have a point of view. Â And if you want the book to get noticed in the first...
9 hours ago


I's on Qual
Maybe sometimes I get too close. Â I read too much into a pause for breath or a tilt of the head. Â Or the way someone says: " Anyway,...
May 29


Show DON'T tell
Fifteen years ago, I found myself working on a project alongside another brand consultancy. Â They were leading an innovation process and...
May 15


To WHAT end?
It’s ridiculous, really, to say that ‘consumers don’t give a shit’.  Maybe in the context of advertising when trying to get an emotional...
May 1