NEED insight

Do you mind if I start with an absurd analogy?   There’s no bigger question in the universe than its origin.   We’ve all heard of the Big...

What are brands, if not memories?   If you’re meeting one for the first time, there won’t be anything to call on.   After that, the brand...

Consultants love saying that strategy starts with a problem to be solved.   And planners say the trick is turning a business problem into...

Does your brand have a colour?   Is that how it gets spotted in a crowd? And recognised?   How about triggering associations?   All good...