NEED insight

We talk of brands as if they live in the future. In mission statements and strategy decks. In campaigns designed for fame and fluency.  ...

If you want your book on brands to stick around, you better have a point of view.   And if you want the book to get noticed in the first...

Maybe sometimes I get too close.   I read too much into a pause for breath or a tilt of the head.   Or the way someone says: " Anyway,...

Fifteen years ago, I found myself working on a project alongside another brand consultancy.   They were leading an innovation process and...