What does the word ‘brand’ mean to you?
A. A name or symbol?
B: A type of product made by a particular company?
C: A person’s perception of that product?
D: The framing effect on that perception?
E: The sum total of all your experiences of something
F: The meaningless distinctive assets attached in people’s memory?
G: The meaningful differences that spring to mind over your competition?
H: Your meaning in people’s lives
I: A shared cultural currency we use to signal things?
J: The increase in perceived value and willingness to pay a premium price?
K: An identifying mark on livestock?
L: A particular type of something or way of doing it?
M: The story you tell?
N: A manifesto?
O: A cry from the heart?
P: A whisper in the dark?
Q: A safe port in a storm?
R: A tree falling in a forest that someone hears?
S: A butterfly flapping its wings?
T: A mental shortcut to make fast decisions?
U: A moment of closeness?
V: A promise to do something for people?
W: The basis for trust?
X: A way for people to meet their deeper needs?
Y: Your why?
Z: All of the above and more?