The MEANING of brands

September 17, 2020

What does the word ‘brand’ mean to you?


A. A name or symbol?


B: A type of product made by a particular company?


C: A person’s perception of that product?


D: The framing effect on that perception?


E: The sum total of all your experiences of something


F: The meaningless distinctive assets attached in people’s memory?


G: The meaningful differences that spring to mind over your competition?


H: Your meaning in people’s lives


I: A shared cultural currency we use to signal things?


J: The increase in perceived value and willingness to pay a premium price?


K: An identifying mark on livestock?


L: A particular type of something or way of doing it?


M: The story you tell?


N: A manifesto?


O: A cry from the heart?


P: A whisper in the dark?


Q: A safe port in a storm?


R: A tree falling in a forest that someone hears?


S: A butterfly flapping its wings?


T: A mental shortcut to make fast decisions? 


U: A moment of closeness?


V: A promise to do something for people?


W: The basis for trust?


X: A way for people to meet their deeper needs?


Y: Your why?


Z: All of the above and more?

Please reload

  • LinkedIn - Black Circle
  • Twitter - Black Circle

All content copyright © 2020 Closer to Brands unless otherwise stated