The MEANING of brands

September 17, 2020

What does the word ‘brand’ mean to you?

   

A. A name or symbol?

   

B: A type of product made by a particular company?

   

C: A person’s perception of that product?

   

D: The framing effect on that perception?

   

E: The sum total of all your experiences of something

   

F: The meaningless distinctive assets attached in people’s memory?

   

G: The meaningful differences that spring to mind over your competition?

   

H: Your meaning in people’s lives

   

I: A shared cultural currency we use to signal things?

   

J: The increase in perceived value and willingness to pay a premium price?

 

K: An identifying mark on livestock?

 

L: A particular type of something or way of doing it?

 

M: The story you tell?

 

N: A manifesto?

 

O: A cry from the heart?

 

P: A whisper in the dark?

 

Q: A safe port in a storm?

 

R: A tree falling in a forest that someone hears?

 

S: A butterfly flapping its wings?

 

T: A mental shortcut to make fast decisions? 

 

U: A moment of closeness?

 

V: A promise to do something for people?

 

W: The basis for trust?

 

X: A way for people to meet their deeper needs?

 

Y: Your why?

 

Z: All of the above and more?

Please reload

  • LinkedIn - Black Circle
  • Twitter - Black Circle
PRIVACY POLICY

All content copyright © 2020 Closer to Brands unless otherwise stated