NEED insight

One question in marketing has always interested me the most.   What do we want?   You.   Me.   All of us.   Because that’s what we pay...

See that dot on the horizon?   Can you make out what it is? You never know, it could be human.   But you can’t tell what it’s doing. And...

The answer in marketing is always the middle ground.   You can call this Bothism but that sounds like embracing two extremes, which is...

The consensus these days is that most brand strategies are too complicated.   Models are roundly ridiculed, whether they’re onions, keys...