- Aug 30, 2018
For YOUR pleasure
How do you think the global brand director of Häagen-Dazs, Jennifer Jorgensen, chose to describe the target for her brand’s big new...
- Aug 16, 2018
Positioning with a 'C'
I’ve always thought of positioning as something you do to a brand. For me, the verb is better than the noun. So if I’m looking for checks...
- Jul 19, 2018
The POINT of difference
Back in the day, when ads were ads, you’d sometimes hear a quote that seemed to sum up strategic thinking. “A difference that makes no...
- Jul 5, 2018
“Can I play FORTNITE tonight?”
I’ve just been asked this for the umpteenth time. So have a lot of other parents. They reckon there are often over 3 million people...