September 17, 2020

What does the word ‘brand’ mean to you?

   

A. A name or symbol?

   

B: A type of product made by a particular company?

   

C: A person’s perception of that product?

   

D: The framing effect on that perception?

   

E: The sum total of all your experiences of something

   

F: The meaningless distinctive assets attached in people’s memory?

   

G:...

September 3, 2020

If I were a brand - and I’m not - I’d feel like I’d been stuck in the starting blocks for months.

   

It would have annoyed the hell out of me watching brands from other categories making hay while the sun shines.

   

But at least I’m still in the game.

   

I have data coming out my ears on how people are behaving in these coronary times. I can also see what...

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by RICHARD BROWN

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