May 28, 2020

The five tribes of marketing - Evidencers, Biases, Purposes, Trads and Digitals - they all ended up ignoring old Sheriff Ritson’s yackings about a middle path and went back to their fighting ways.


Then the Great Pandemic changed everything and nothing.


When the virus first came to the East, Purposes had to get down off their mountain pretty damn quick....

May 21, 2020

I love the smell of diesel in the morning.


And having a new coffee cup for every cup of coffee.


And being on the Northern Line.


And filling every single minute of every day with activity.


And all of us eating meals at different times.


And watching TV in different rooms.


And homework.


And popping to the supermarket to t...

May 14, 2020

You're new, right? When d’you get in? March 23. Still counting the weeks?


Listen, I’ve been here a while, 15 years of while.


So if you’re going to survive, you got to know the rules.


Don’t worry, I can help.


Rule No.1 - never trust anyone who says they can help.


Rule No.2 - get up in the morning. Get dressed. Make the bed.



May 7, 2020

What are you desperate to do when you’re released back into the wild?


Sit down for a picnic in the park?


Savour a cold pint in a sunny beer garden?


Try on clothes in a changing room?


Have a coffee made by somebody else?


Get your hair colour done?


Or something a bit more essential?


See your mum?


Work out in a gym...

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October 1, 2020

September 17, 2020

September 3, 2020

July 16, 2020

July 2, 2020

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