December 19, 2019

What’s been the biggest problem for the advertising industry in the last decade?

   

Was it the audience all now streaming, skipping or blocking?

   

Was it the growth of digital advertising?

   

Or the growth of social purpose over proper positioning?

   

Was it the commoditising effect of turning ‘creative’ into a noun?

   

Was it the lack of new sta...

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by RICHARD BROWN

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