November 21, 2019

All of us in marketing spend our time clambering up the tree of brand understanding.

   

Up we go, the roots for the first leap, the solidity of the lower branches, the gradual thinning out of support, closer and closer to where the sunlight dazzles.

   

Then just when we feel we have a secure grasp of the principles, somebody gives the whole tree the most almi...

November 7, 2019

So where are we going after Gen Z?

   

I’m serious, we need to work this out. They started in January 1996.

   

Millennials were 1977 to 1995.

   

Generation X were 1965 to 1976. Something went wrong there.

   

Baby Boomers boomed from 1946 to 1964.

   

The Silent Generation from 1924 to 1945.

   

The Greatest Generation 1901 to 1924.

   

So I ma...

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by RICHARD BROWN

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