August 29, 2019

It’s fashionable these days to say research groups are out of fashion.

   

The argument goes that anything has to be better than eight respondents and a moderator chatting away in a characterless room, with a clutch of clients huddled the other side of a two-way mirror.

   

What’s bang in fashion are depths and ethnography.

   

It’s true, there are a number...

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