June 21, 2019

I have to confess I don’t always make it the whole way through marketing books.

   

If I scan along the shelf above my computer, I can see a number where the creases in the spine stop before halfway.

   

On the bedside table are a few more with bookmarks at various points. Top of that pile currently is ‘This Is Marketing’ by Seth Godin. I’m on page 160 and I’ve...

June 6, 2019

It’s time to accept the truth about purpose.

   

The debate may rage on about the emptiness of some of the statements or the hypocrisy of some of the organisations or the retro-fitting of some of the advertising.

   

But as a concept it has clearly won.

   

Company visions and missions remain, but they now gaze enviously at purpose, with its shimmering Sinek...

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by RICHARD BROWN

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