May 23, 2019

So, the Lloyds Bank campaign with the horses.

   

Perfect example of everything good about modern advertising? Long-term brand building. Broad target. Distinctive asset. Emotional response. Purposey end-line.

   

Or everything bad about it? All emotion and no meaning. A black hole.

   

In the latest in the series, a mare looks after her foal during a journey...

May 9, 2019

As a consultant, there can be a scary moment at the start of a project.

   

There you are with your programme and techniques, your experience and expertise, your understanding of people and brands, your belief about how it all fits together.

   

But you feel like you’re drowning.

   

It’s the information download.

   

“Here’s a wheelbarrow-full of data on...

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