April 25, 2019

What kind of brand loyalty do you believe in?

   

Do you still cling to the devotion of a Harley-Davidson tattoo or the passion of the first in line at an iPhone launch?

   

Or do you now camp out with the Evidencers and their protests that it was all only ever a figment of our imagination, a by-product of penetration growth?

   

I always thought a loyalist...

April 4, 2019

Three innocent little words. Anybody could give you a perfectly adequate definition of each one.

   

But put them all together and they become fairy dust. Sprinkle anywhere and your standing in marketing will be magically transformed.

   

Until Tom Goodwin comes along on LinkedIn and tries to spoil all the fun.

   

A lot of people in marketing and advertisin...

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