February 21, 2019

Say I wanted to get you to use less plastic.


The problem is I don’t know you. I don’t know what you do currently or how you feel about plastic pollution.


I also don’t know your deeper motivations around the issue. Where’s a Need Map when you need one?


Maybe I can build one up. I’ll picture you coming into contact with what others are doing.


February 7, 2019

So you’ve always dreamt of owning an electric guitar.


Then one day you decide it’s time. The axeman cometh.


What awaits you is the most bewildering category you could possibly imagine.


Guitar Guitar, the on-line and in-store retailer, sell over 4,000 guitars, 2,760 of which are electric.


On their website, they list 64 brands. By ‘brand’ I...

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October 1, 2020

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