December 20, 2018

What’s your preferred way of ending letters, emails, texts or cards?


Are there times when the rules have to be followed, as long as you can remember your faithfully’s from your sincerely’s?


Odd, if you think about it, declaring your faith to an unknown person and your honesty to someone you do know.


And are there other times when it’s all about a...

December 6, 2018

If you want marketing immortality, come up with a quote like this by Ted Levitt:


“People don’t want to buy a quarter-inch drill. They want a quarter-inch hole.”


It’s over 50 years old now and still going strong. Even Seth Godin uses it in his new book, ‘This Is Marketing’.


But he thinks Levitt didn’t go far enough because nobody actually wants a...

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