November 22, 2018

In the end we’ll all have to wait and see about ‘The Boy and The Piano’.


Wait until January for the Christmas post mortem. Wait for the full-year results to see if John Lewis recover from the 99% first-half fall in profits. Wait to see how many stores they have open in five years’ time.


Until then it’s open season on the ad itself. That's the price you...

November 8, 2018

All brands need an idea behind them.


It’s hard enough working out what that is and capturing it in a few words. But it can be even harder hanging onto that idea as a brand grows, as competitors react and, particularly, as owners change.


So all rise, please, for Aunt Bessie’s.


They’ve been selling their frozen Yorkshire puddings, roast potatoes an...

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