October 25, 2018

As if by miracle, the stars have aligned in the marketing firmament to spell out a single word.

   

It can be seen and heard across the land, from the conferences to the comments, the books to the blogs. It’s the answer to all our prayers for growth and profit.

   

And the word is ‘reach’.

   

All the themes of the day appear to congregate here.

   

How p...

October 11, 2018

Thursday morning and here I am. 13 years, 8 months, 1 week and 4 days since I started working from home.

   

The Mac has chimed and the iPhone’s charged. A mug of tea steams.

   

There’s lots to do. Start with what’s needed first, always best.

   

I do think I’m better at this home-working lark than most.

   

Some crack almost immediately.

   

Either t...

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by RICHARD BROWN

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