September 27, 2018

Coming out next month is a book called ‘Eat Your Greens’, with the sub-title ‘Fact-based thinking to improve your brand’s health’.   


Published by the Account Planning Group, it’s a collection of views from the great and the good of marketing opinion.


The editor Wiemer Snijders has also come up with a clever way to promote the book. He asked each c...

September 13, 2018

“You are, you’re always on your phone. You look at it as soon as you wake up and last thing before you go to bed. You watch TV with it in your hand. We can be right in the middle of talking and then there’s that alert sound and you go straight to it. You even unplug my phone before it’s charged up so you can charge up yours, which is really annoying. You’re definitel...

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