July 19, 2018

Back in the day, when ads were ads, you’d sometimes hear a quote that seemed to sum up strategic thinking.

   

“A difference that makes no difference is no difference.”

   

People were paraphrasing William James, one of the leading American thinkers of the late nineteenth century.

   

Interesting the quote was in the negative.

   

That’s because at the ti...

July 5, 2018

I’ve just been asked this for the umpteenth time.

   

So have a lot of other parents. They reckon there are often over 3 million people playing Fortnite at any one time.

   

It’s not hard to see why the game is such a phenomenon, particularly Battle Royale. Think of all the needs it meets.

   

At its centre, it’s really simple. Last-man-standing.

   

But...

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by RICHARD BROWN

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