May 17, 2018

Back in 2009, I wrote a piece for Marketing Donut, who offer advice to SME’s. The idea was to list the different questions that research can help you answer.


Just recently I found myself returning to the article, thanks to a prospective client who’d discovered it in Google’s basement.


See how well you think it’s stood up. A decade’s a long time in marke...

May 3, 2018

Marketing all comes down to changing people’s behavior.


Someone is either going to buy you or they aren’t. If they’re going to buy you no matter what, everything’s fine, just get out of the way. If there’s a chance they might not buy you, then try to do something about it.


But what?


There are many possible answers.


You may quickly decide t...

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