March 15, 2018

Long as anyone can remember, there’s always been trouble in the marketing heartland.

   

It used to be simple. Rationalists and Emotionalists. Rationalists ruled one side of town, Emotionalists the other. Tracks down the middle and you didn’t cross them. 

   

Now we got new gangs springing up all over the place.

   

Up in the North, where it’s cold, the...

March 1, 2018

Inspire.

   

1. Fill (someone) with the urge or ability to do or feel something.

   

You can see why marketing people have so fallen in love with the verb, particularly when it comes to the subject of purpose.

   

The world of brands is now awash with alleged sources of inspiration.

   

Coca Cola have long sought to inspire moments of happiness and optim...

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by RICHARD BROWN

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