November 23, 2017

So the Brand Wheel of Fortune spins again.

   

Round it goes, past Persuasion and Seduction, Promotion and Devotion. Past Engagement. Past Behavioural Economics. Past both Physical and Mental Availability.

   

Finally, it starts to slow. Looks like it’ll be Purpose. It’s going to stop on Purpose.

   

But no, one last click and it crosses over… into Emotional...

November 9, 2017

Say I see you coming out of a shop with a drink or snack in your hand.

   

And say, somehow, I already know a lot about the kind of things you normally buy.

   

And say, more creepily, I also know a lot about you. Where you live, what you watch and read, where you go on-line, who your friends are, the messages you send them.

   

But what I really want to kno...

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by RICHARD BROWN

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