October 26, 2017

Every now and then a brand comes along that seems to have your name written all over it. You could almost imagine you were used as their pen portrait.

   

In my case, it’s a range of curry sauces called Holy Cow! Check them out at www.holycowsauces.com.    

   

There are so many things about this brand that I like.

   

I like the way it looks. They may...

October 12, 2017

Have you seen the new UK Audi ad, the one with the clowns?

   

It’s the kind of commercial no one seems to want to make any more. Good insight. Simple idea. Clear message. Memorable execution. Distinctive tone. Great end-line: ‘clown proof’.

   

I wonder what the brief said. Here's the long version of the film. https://youtu.be/UWKdI6qMUNM 

   

The focus of...

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by RICHARD BROWN

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