May 18, 2017

Have you heard the word? Somebody took out Brand Loyalty. Body hasn't been found yet, but it won’t be. This was professional.

   

No one knows who did it. Or how. Or why. All we have is what we’ve read on LinkedIn and those wise guys seem pretty sure of themselves. Don’t they always?

   

Only one thing for it. Round up the usual suspects. Get them in a line-up.

...

May 4, 2017

Honestly, I’ve tried really hard to get my head round the idea of a brand 'purpose'.

   

It hasn’t been easy because it’s like a moving target. Just when you think you understand what one person means by a ‘purpose’, someone else comes up with a different meaning. It’s like ‘insight’ all over again.

   

The whole thing seemed to start off in a couple of places....

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by RICHARD BROWN

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