January 19, 2017

The best brief I ever got when working in advertising was on Felix catfood. I was at BMP and the client was Quaker.


At the time the ‘wet’ catfood market was dominated by Whiskas with 50% share and it had been like that for years. Felix had reached 6.5% but its position was weak.


So a relaunch was planned including, for the first time, advertising. The p...

January 5, 2017

I’m just going to set off on this one and see where I end up.


Where to start? Google, of course.


Wikipedia. Wisdom is ‘the ability to think or act using knowledge, experience, understanding, common sense and insight’. Sounds good.


But then Psychology Today. They think wisdom is hard to define but people generally recognize it when they encounter...

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